Amazon's AI will purchase products on your behalf

Welcome back, explorers.

Ever wished you could find that one thing but it wasn't on Amazon? Well, the folks at Amazon have been tinkering in their AI lab, and they've come up with something pretty cool called "Buy for Me."

Today’s big story

Amazon's AI will purchase products on your behalf

How would it work?

Think of it like this: Amazon already has a gazillion things (seriously, hundreds of millions!), but sometimes that perfect item is hiding on another brand's website. Now, Amazon is testing a feature where their AI can actually go out and buy it for you!

Yep, you read that right. You'll be browsing in the familiar Amazon app, and if you see something on another brand's site that Amazon doesn't carry, you might see a "Buy for Me" option. Tap it, and Amazon's AI will hop over to that brand's site, securely handle the checkout with your info (all encrypted, of course!), and you just confirm the details like your address and payment.

It's like having a super helpful, AI-powered shopping assistant!

How would it help you (the customers):

• Finding those hidden gems: Helps you snag items not currently sold directly on Amazon.

• All within the Amazon app: You stay in the familiar shopping environment.

• AI magic behind the scenes: Amazon's smart tech handles the purchase on the other website.

• Confirmation and tracking: You'll get an email from the brand, and you can track your order in a special "Buy for Me Orders" section in your Amazon account.

• Brand handles the rest: Delivery, returns, and any questions are handled by the brand you bought from.

Why Did It Take So Long?

Initially, this feature was only for paid users. But when they tried to give it to everyone, the servers got super overwhelmed. Too many people wanted to make AI images at once! So, they had to take their time to make sure everything could handle the load.